If you own an online business or if a big part of your business is done through your web site, then one of the biggest sources of traffic can be search engines. No amount of newspaper, press release, or radio ad, email or newsletter will bring you the same results, although, they may be effective to some degree.
Beware of web sites that promise automatic submission of your site to hundreds of search engines. Most of these are just scams, and the rest submit your web site to a ton of spammy link farms, which will actually hurt your sites ranking. The best way to submit your web site for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually.
Before you start to submit your website to search engines, ensure your websites are thoroughly designed to a professional quality using the right key words and related content. Don't submit sites that are incomplete. While submitting to a search engine, make sure to provide information about your web site, keywords and any other information that may be pertinent, including the name and contact information of your business.
Mere submission to search engines does not ensure that your website will be immediately listed or ranked high. Since there are lots of new websites popping up every day, it might take a little time before they are able to review your website. One important factor to remember while submitting you web site, is to include a site map which makes the crawling easy for the search engine robots. Many search engines hardly consider sites without a sitemap.
Saturday, March 20, 2010
Thursday, March 18, 2010
What is the importance of keyword density?
Keyword density is a way of determining how relevant a web page is to a specific keyword or key phrase. It is a good indication of how frequently the chosen keyword comes up on the page. While it is good practice to use your keywords on a regular basis, you need to be careful not to go overboard. Try to make the text flow like normal speech. If your keywords show up every other word, then your page will most likely be marked as spam and possibly penalized.
Keyword density is determined by calculating the percentage of keywords in relation to the other words on a web page.
You can figure out your keyword density fairly easily by dividing the total number of keywords by the total number of words on the page. If you have a page with 100 words on it, and you use your main keyword 5 times, then the keyword density of that page would be:
(Keywords) / (Total words) = Keyword Density
(5) / (100) = 0.05
Since this is a percentage, the keyword density for this page would be 5%.
Nobody is sure of the exact range that you want your site to fall in, but most will agree that it's somewhere between 3% and 8%. If you start getting a lot higher than that, you run the risk of being penalized, so make sure you do not go overboard.
This rule applies to every page of your site, and to every keyword. Change your keywords from page to page, and select ones that are most relevant to that specific page. Just be sure to keep your keyword density between 3% and 8% on all of these pages.
Easy ways to check your keyword density:
Keyword density is determined by calculating the percentage of keywords in relation to the other words on a web page.
You can figure out your keyword density fairly easily by dividing the total number of keywords by the total number of words on the page. If you have a page with 100 words on it, and you use your main keyword 5 times, then the keyword density of that page would be:
(Keywords) / (Total words) = Keyword Density
(5) / (100) = 0.05
Since this is a percentage, the keyword density for this page would be 5%.
Nobody is sure of the exact range that you want your site to fall in, but most will agree that it's somewhere between 3% and 8%. If you start getting a lot higher than that, you run the risk of being penalized, so make sure you do not go overboard.
This rule applies to every page of your site, and to every keyword. Change your keywords from page to page, and select ones that are most relevant to that specific page. Just be sure to keep your keyword density between 3% and 8% on all of these pages.
Easy ways to check your keyword density:
- Copy all of your text from a single page of your website into a word-processor, such as Microsoft Word or OpenOffice Writer.
- In the 'Edit' menu, click on 'Select All'. Next, go to the 'Tools' menu and choose 'Word Count'.
- Write down the total number of words on a piece of paper.
- Now go back to the 'Edit' menu, and click 'Find'.
- In the 'Replace' tab, type in the keyword you want to find. 'Replace' that keyword with itself, so no text will actually change.
- When the replace function is over, it will tell you the number of words that were replaced, which is the number of times your keyword appears on that page.
Steps to Obtain Repeat Web Traffic
1. Update the pages on your site frequently. Stagnant sites are dropped by certain search engines. You can even add a date counter on the webpage to show when it was last updated.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products, and ask them to do the same for you. You can also advertise their books or videos, if these items relate to your industry and are not in competition with your own product.
3. You can allow customers to 'opt in' to get special discounts and offers. Place a link on your site to invite customers to 'opt in' to get a monthly newsletter or valuable coupons.
4. Add a link to your primary page with a 'Book Mark or Add this site to your Favorites' feature.
5. Add a 'Recommend this site to a Friend' link so that your visitors can easily email your web link, with a premade title, "Thought you might be interested in this", just by clicking on it.
6. Brand your website so that visitors always know they are on your website. Use consistent colors, logos and slogans and always provide a 'Contact Us' link on each page.
7. Create a 'Our Policies' page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are safe when they use your site.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your website.
9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your website if they lose the book mark.
10. Never spam a customer, who has opted for newsletters, with unsolicited emails. Later if they decide they want to 'opt out' of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with emails they no longer want to receive.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products, and ask them to do the same for you. You can also advertise their books or videos, if these items relate to your industry and are not in competition with your own product.
3. You can allow customers to 'opt in' to get special discounts and offers. Place a link on your site to invite customers to 'opt in' to get a monthly newsletter or valuable coupons.
4. Add a link to your primary page with a 'Book Mark or Add this site to your Favorites' feature.
5. Add a 'Recommend this site to a Friend' link so that your visitors can easily email your web link, with a premade title, "Thought you might be interested in this", just by clicking on it.
6. Brand your website so that visitors always know they are on your website. Use consistent colors, logos and slogans and always provide a 'Contact Us' link on each page.
7. Create a 'Our Policies' page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are safe when they use your site.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your website.
9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your website if they lose the book mark.
10. Never spam a customer, who has opted for newsletters, with unsolicited emails. Later if they decide they want to 'opt out' of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with emails they no longer want to receive.
Top Three Ways To Generate Free Website Traffic
There is one hard and fast rule in generating income with your site: A constant flow of website traffic. If no one goes to your website, it hardly bares a chance of making any money. BUT, it doesn't take a ton of cash to generate targeted traffic.Here are the top 3 ways to generate free traffic to your website.
1) Exchange Links
This is a very effective method. Just about every webpage has at least one outbound link on it. Most site owners are willing to exchange links with another related site. A major prerequisite in trading links with other websites is having the same niche.
2) Write and Submit Articles
Create articles related to the niche of your website. Write about something that you are an expert in so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Informative how to articles tend to work the best. Include a resource box at the end of your article with a link to your site and a little bit about yourself. Submit these articles to a few online article directories. Not only will it be available on the article directory giving you a backlink, other websites can use your article, as long as they keep your link in it, giving you links from relevant sites for free.
3) Join Online Discussion Forums
All this takes, is a little bit of time. Share your expertise with a couple online forums and it can do wonders for your traffic. On most forums, you may add a link to your signature that shows underneath your posts. Place a link to your website, then make informative posts in the forum, and people will want to visit your website.
1) Exchange Links
This is a very effective method. Just about every webpage has at least one outbound link on it. Most site owners are willing to exchange links with another related site. A major prerequisite in trading links with other websites is having the same niche.
2) Write and Submit Articles
Create articles related to the niche of your website. Write about something that you are an expert in so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Informative how to articles tend to work the best. Include a resource box at the end of your article with a link to your site and a little bit about yourself. Submit these articles to a few online article directories. Not only will it be available on the article directory giving you a backlink, other websites can use your article, as long as they keep your link in it, giving you links from relevant sites for free.
3) Join Online Discussion Forums
All this takes, is a little bit of time. Share your expertise with a couple online forums and it can do wonders for your traffic. On most forums, you may add a link to your signature that shows underneath your posts. Place a link to your website, then make informative posts in the forum, and people will want to visit your website.
Market Your Business On The Internet
If you are not already marketing your business on the web, then you really need to start. Just about every business out there could benefit from internet marketing. It is very affordable to advertise your company on the internet, and it gives you the the chance to reach a much broader audience.
The value of online marketing is just one of many reasons why lots of business owners are moving their advertising efforts online. Advertising online is extremely affordable, especially when you think of how many potential clients a business can reach with a good online advertising campaign. Most methods of online promotion are very affordable and a lot of them are totally free. One excellent way to advertise your company online for free, is to participate in forums related to your business, and having a link to your site in your signature that is displayed below your posts. Just be sure to be respectful and post informative posts so you earn the respect of the other forum users.
The sheer size of the potential target audience is an excellent reason for any company to start marketing online. Chances are, you have a good idea of what your target audience is, and when advertising offline, you are forced to focus on these people. However, there may be many other groups of people who would be interested in your service or product, who would never find you offline. By advertising on the internet, you are able to reach a much larger audience, potentially open your business up to new markets.
In addition, there may be members of your core target audience from around the world who would not have found your business off line. By moving online, you are no longer a local company, but a worldwide enterprise!
Not only does the internet drastically broaden your reach, but it also increases your effective business hours. While your company might only be open Monday through Friday from 9 to 5, your website is open 24 hours a day, 365 days a week. Your business hours are now more than quadrupled, but without paying additional employees.
If you run a business, and do not have a strong online presence, then you really need to begin learning more about online marketing. It is vital in this age of technology, and if your competitors are advertising on the internet, they are gaining a distinct advantage over you, and are becoming more appealing to potential customers. Before they dominate your market, it's time to market your business on the internet so you can keep up with the competition.
The value of online marketing is just one of many reasons why lots of business owners are moving their advertising efforts online. Advertising online is extremely affordable, especially when you think of how many potential clients a business can reach with a good online advertising campaign. Most methods of online promotion are very affordable and a lot of them are totally free. One excellent way to advertise your company online for free, is to participate in forums related to your business, and having a link to your site in your signature that is displayed below your posts. Just be sure to be respectful and post informative posts so you earn the respect of the other forum users.
The sheer size of the potential target audience is an excellent reason for any company to start marketing online. Chances are, you have a good idea of what your target audience is, and when advertising offline, you are forced to focus on these people. However, there may be many other groups of people who would be interested in your service or product, who would never find you offline. By advertising on the internet, you are able to reach a much larger audience, potentially open your business up to new markets.
In addition, there may be members of your core target audience from around the world who would not have found your business off line. By moving online, you are no longer a local company, but a worldwide enterprise!
Not only does the internet drastically broaden your reach, but it also increases your effective business hours. While your company might only be open Monday through Friday from 9 to 5, your website is open 24 hours a day, 365 days a week. Your business hours are now more than quadrupled, but without paying additional employees.
If you run a business, and do not have a strong online presence, then you really need to begin learning more about online marketing. It is vital in this age of technology, and if your competitors are advertising on the internet, they are gaining a distinct advantage over you, and are becoming more appealing to potential customers. Before they dominate your market, it's time to market your business on the internet so you can keep up with the competition.
Drive Laser Targeted Traffic With Google Adwords
Traffic is the key to any successful online company. The main point of having a site, is for people to view it. You can spend a lot of money and time building the most impressive site in the world, but if no one knows about it, it will not do you any good.
Every web page visitor is apotential customer, which means potential sales and profit. Many websites fail simply because they do not get enough traffic. At the same time, many other web pages prosper and are very profitable because they effectively send targeted traffic to their web page on a regular basis.
This is a reason why e-commerce site laser target certain groups of people and send them to their website to show off their sites and products. Precision advertising is essential so you can count all the traffic on your site as potential customers.
It Takes Money To Make Money
I'm sure you have heard that it takes money to make money, and the internet is no different. Effective advertising can bring a steady flow of targeted traffic to your website, drastically increasing your sales and profitability. They key is finding the balance between spending money and making money.
Google Adwords has proven to be a really effective method of online advertising. In addition to the ads showing in Google's search listings, they also appear on millions of sites across the world.With Google Adwords, you set the keywords and set how much you are willing to pay per click to your ad. Then, when someone searches for your keyword in Google, your ad will be shown over on the right. Since the person is specifically searching for that keyword, you know they are interested in what your website has to offer. This means there is a very good chance this person is interested in making a purchase.
Laser Targeting your Traffic
In order to keep conversions as high as possible and get the most "bang for your buck" with Google Adwords, you need to make sure you target the ads as much as you can. Make sure you choose keywords and key phrases that are really specific to your site. If you choose effective keywords, than every single person that clicks on your ad is a potential customer, then it's up to your website to convince them to make the purchase. If it costs you $20 a day to send 40 people to your website, you only have to make a $20 profit from sales to cover your expenses. If someone said they would send 40 customers into your store for only $20, wouldn't you do it?
Every web page visitor is apotential customer, which means potential sales and profit. Many websites fail simply because they do not get enough traffic. At the same time, many other web pages prosper and are very profitable because they effectively send targeted traffic to their web page on a regular basis.
This is a reason why e-commerce site laser target certain groups of people and send them to their website to show off their sites and products. Precision advertising is essential so you can count all the traffic on your site as potential customers.
It Takes Money To Make Money
I'm sure you have heard that it takes money to make money, and the internet is no different. Effective advertising can bring a steady flow of targeted traffic to your website, drastically increasing your sales and profitability. They key is finding the balance between spending money and making money.
Google Adwords has proven to be a really effective method of online advertising. In addition to the ads showing in Google's search listings, they also appear on millions of sites across the world.With Google Adwords, you set the keywords and set how much you are willing to pay per click to your ad. Then, when someone searches for your keyword in Google, your ad will be shown over on the right. Since the person is specifically searching for that keyword, you know they are interested in what your website has to offer. This means there is a very good chance this person is interested in making a purchase.
Laser Targeting your Traffic
In order to keep conversions as high as possible and get the most "bang for your buck" with Google Adwords, you need to make sure you target the ads as much as you can. Make sure you choose keywords and key phrases that are really specific to your site. If you choose effective keywords, than every single person that clicks on your ad is a potential customer, then it's up to your website to convince them to make the purchase. If it costs you $20 a day to send 40 people to your website, you only have to make a $20 profit from sales to cover your expenses. If someone said they would send 40 customers into your store for only $20, wouldn't you do it?
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